Property Management Blog

Carlos Olaechea Joins Harrisonburg’s Rocktown Realty REALTOR Team

Bernard Hamann - Wednesday, March 30, 2016

Rocktown Realty LLC, headquartered in Harrisonburg, VA, continues growing its full-service real estate business, adding Carlos Olaechea to its team of REALTORS. Olaechea will serve as a real estate agent assisting home buyers and sellers, as well as investors, in the Harrisonburg and Rockingham County area. “We couldn’t be happier to add Carlos’ energy and expertise to Rocktown’s sales team,” says Julie Hamann, Rocktown Realty’s co-owner and Principal Broker. 

Carlos OlaecheaCarlos has a keen understanding of the local real estate market. His interpersonal and negotiating skills allow him to empathize with his clients while also being a strong advocate for their needs. “Carlos' clients enjoy his friendly and personable communication style, and benefit from his experience and attention to detail,” says Kai Degner, former business partner with Olaechea and Rocktown Realty’s marketing manager.

Olaechea, who is bilingual in Spanish and English, is originally from Peru and has been living in Harrisonburg since 2005. He attended Eastern Mennonite University and Blue Ridge Community College. He has a professional background in customer service and enjoys meeting and working with people.

“After 5 years in the business, our company has grown to manage close to 300 residential properties in the Harrisonburg and Rockingham County area,” says Bernard Hamann, co-owner of Rocktown. “We see a tremendous opportunity in sharing with the community our commitment to serve investors and renters, but also home buyers and sellers. Carlos fits in well with our company’s culture as a 100% locally-owned, client-focused company.”

About Rocktown Realty
Rocktown Realty formed in May 2010. “As a life-long Shenandoah Valley resident and experienced REALTOR, we saw an opportunity to serve the investor and homeowner market with high-quality, client-focused property management and real estate services,” says founding owner Julie Hamann. “We’re a family-run business, and proud to be managing almost 300 properties for owners. At this stage, we can focus even more on our home sales business, and growing our new Home Owners Association Management division.”

About the Name “Rocktown”
Prior to the founding of Harrisonburg, the area was known as "Rocktown," by the settlers passing through along the Wilderness Road (, a migration route originally called the "Great Warrior Path" by the Native Americans who traveled it. It seems that the name was in use throughout the 1700's and up until at least 1818, and then it seems to have been lost for a while. There's been a fairly recent resurgence of the use of "Rocktown" in Harrisonburg; it's now the name of a weekly paper in the city, a music venue, a yard shop, a gift shop, and, of course, a locally-owned full-service real estate company.

The area was called Rocktown because of the massive amounts of limestone that forms the basis of much of the city and surrounding area. The county around the independent city of Harrisonburg is Rockingham County, which was named after the Marquis de Rockingham, an English statesman friendly to the area. But the founding of Rockingham Co. occurred long after people started calling Harrisonburg "Rocktown."

Rocktown Realty and its agents are registered in the Commonwealth of Virginia.

Rocktown Realty is located at 218 E Market St, Harrisonburg VA 22801


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218 East Market Street
Harrisonburg, VA 22801

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